Hi! I'm Samya. I head up the in-house creative studio for the biggest video-sharing platform in the world. No pressure. Our multidisciplinary team at YouTube makes work that goes beyond advertising. Instead, we use tensions and topicality to create ideas that feel human and connected. Previously, I spent almost six years as Regional Creative Director at Airbnb. With each new brief, I set out to capture the zeitgeist. More than that though, I hope to shift culture. My experience in editorial and design brings a fresh perspective to brand communication. After all, authenticity and purpose are what the brands need, what audiences demand, and what I encourage my team to do.