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Been There Not Done That
Lesser known stories from the most popular cities around Asia.
Data showed that popular destinations in APAC corridor markets had a large supply of Airbnb listings with low occupancy rates. These were cities that tourists flocked, but thanks to thousands of guidebooks all listing the same itineraries, not many of those tourists were travelling with Airbnb.
So we created a social-forward bookable content series, talking about the places that everybody else was talking about, but in a fresh new way. The series took an investigative approach to find lesser known stories from the most popular cities around Asia, using local Airbnb hosts as the source of information.
An idea borne of boredom with the obvious, ‘Been There Not Done That’ exposed travellers to a culture, a way of life, and a perspective that was yet to be known to the rest of the world, increasing Airbnb brand consideration by 53%.
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Okinawa: Simple Joys In Green
Turn your back to the beach, and liberate yourself with the lush green life of ‘the other Okinawa’.
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Bangkok: Creativity Around The Corner
Go beyond ornate temples, fried scorpions and floating markets—your next inspiration might be waiting just around the corner.
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Taipei: Music In The Air
Find out what makes Taipei’s music culture so warm and unique, like its people.
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Seoul: Slowing Down in Style
Slow down in a city famous for flashy cosmetic reality with its quaintly charming side.
