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A Night At The Great Wall
The most iconic sleepover in Airbnb’s history.
From the Louvre to Abbey Road Studios to the bedroom of Van Gogh himself, Airbnb is known for offering some pretty exciting and unusual overnight stays. But a sleepover on the Great Wall of China was their most ambitious PR stunt of all.
To pull off the stunt, Airbnb built a custom-designed home upon one of the most recognisable wonders of the world. Four lucky winners would be chosen for the once-in-a-lifetime experience of staying the night on the 13,000 mile long wall, along with cultural experiences such as a Chinese banquet, calligraphy lessons, and a guided sunrise walk.
In just 48 hours, the stunt had surpassed all marketing targets. A wall that was historically built to keep two nations apart quickly became a symbol of togetherness and belonging.
