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Vodafone
A global brand identity refresh for one of the world's most well known brands.
When Vodafone asked for a global brand refresh, our approach was to go back to basics without going back to the start.
Vodafone red was already a powerful and recognisable asset, conveying progress and confident energy, so we used this element as the starting point for our creative exploration.
Using Vodafone red as a common thread, we introduced new strategic elements to create variety and freshness across the brand experience. The rhombi became a beacon for Vodafone, anchoring the icon across all executions. The level of red fill allowed for flexibility according to message and content.
The Power of Red was a return to clarity for Vodafone, removing all extraneous noise to communicate the confident energy and bold progression of the brand.
